In today’s climate building a brand that helps your business stand out from your competitors is key. A successful brand is more than just a logo; it is the very heart of your company—your “why” is what draws like-minded potential customers to you and builds loyalty. Two things that are fundamental are to clearly articulate your “why” and to distinguish your point of difference. For example, a collision repair businesses that has a marketing strategy in place to present themselves with an image of professionalism will attract more customers to their shop. So, if you’re looking for ways to give your business a boost, here are five marketing strategies you should try right now.
1. Customer Feedback
You’ll never know how to improve your business if you don’t know how your customers feel about it. That’s why you need to create a process for obtaining customer feedback, be it a survey on your website, social media post engagement, or encouraging reviews on Google.
After you’ve gotten plenty of feedback, analyze your results. Identify trends in your customers’ responses to learn what they like most about your service and the areas you need to improve upon. Then, you should be able to better target those previous customers by subtly highlighting changes and improvements to your business in your marketing strategies. And always remember to speak in their voice and language.
2. Online Communities
Whether you’re a newly established in the auto repair industry or you’ve been in the industry for several years, one of the marketing strategies to consider in today’s digital world is to get involved in online communities devoted to automotive repair. You can join any online community and connect with your customers by posting helpful tips, answering questions, and linking to your website. Perhaps start your own on the appropriate Social Media channel.
Getting involved with any online community is an excellent way to build credibility and trust with potential customers. People want to know that they’re dealing with an industry expert, and being active in online communities will help establish your business as one.
3. Social Media Marketing
Social Media Marketing strategy can help you establish a greater online presence than your website alone because it puts your business where people are already hanging out online.
Social media platforms like LinkedIn, Facebook, Twitter, and Instagram are a great way to connect with your customers and increase brand awareness for your business to local customers that might need your services.
You can share photos of your work, post updates about new services or products, and answer customer questions. It’s essential to be active on social media and to have a process for quickly responding to customers that reach out to you via social media. A quick rule of thumb is to set up a content calendar so that your content consistency is in place, and post daily.
4. Local Advertisement
An effective marketing strategy for your auto repair service you should try is investing in local advertising. Think of the different local avenues you can advertise at or in. For example, you can opt for small local magazines or big ones, newspapers, events, and sports. If you prefer to advertise in publications, such as newspapers and magazines, compare the rates to what makes the most sense for your auto repair business.
5. Responsive Website
A website is considered “responsive” if it looks good on multiple digital platforms, like a desktop computer, a laptop, a mobile device like a tablet or a cell phone.
Aside from social media presence, you must also build an impressive digital presence to showcase your auto repair business and effectively market your service to your targeted customers. To accomplish this, you must first create a responsive website.
When creating a website for your business, ensure that it is secure, mobile-friendly, and is a responsive design. It must also have quality content highlighting your offered services and complete contact information for better reliability and access. If possible, use more images of your workplace so potential customers can easily recognize your business once they visit your local address.
That’s all for today, but we’ll have more tips next time to help your collision repair business succeed.